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{"id":13753,"date":"2021-12-21T10:13:38","date_gmt":"2021-12-21T09:13:38","guid":{"rendered":"https:\/\/decomatic.notrestudio.fr\/smart-packaging\/"},"modified":"2022-01-07T17:32:32","modified_gmt":"2022-01-07T16:32:32","slug":"smart-packaging","status":"publish","type":"post","link":"https:\/\/decomatic.notrestudio.fr\/en\/smart-packaging\/","title":{"rendered":"SMART PACKAGING"},"content":{"rendered":"\nQR code, NFC, RFID, the technical possibilities for connecting products via their packaging or labelling are numerous today. Which solutions should you choose, for which type of application? We provide you with the first answers below to guide your project.<\/em><\/p>\n\n\n\nQR code, the “light” version<\/h2>\n\n\n\n
<\/p>\n\n\n\n
The QR code, in its version of identical reproduction, or with its variant with variable incrementation and encoding, can be considered as a gateway to the Internet of Things. Its possibilities (and limitations) are described below:<\/strong><\/p>\n\n\n\nLarge but limited number of characters (7,089 numeric, 4,296 alphanumeric), including a link to web pages (free or secure access)
Unique identifier based on an increment, and possible repetition of this code in printed characters.
Easily reproducible (without any notion of security), and easy to implement quickly (no mobile interface)<\/p>\n\n\n\n
La r\u00e9alit\u00e9 Augment\u00e9e (A.R)<\/h2>\n\n\n\n
Le packaging, et a fortiori l\u2019\u00e9tiquette est le support id\u00e9al pour l\u2019int\u00e9gration de la R\u00e9alit\u00e9 Augment\u00e9e :<\/strong><\/p>\n\n\n\n- Int\u00e9gration et modification possible \u00e0 tout moment (supports sp\u00e9cifiques ou d\u00e9j\u00e0 imprim\u00e9s)
Augmentation avec des contenus tr\u00e8s riches : URL \/Vid\u00e9o \/ Audio \/ T\u00e9l \/ Email \/ Vcard \/ Webview \/ Objet 3D<\/strong>
R\u00e9cup\u00e9ration de pr\u00e9cieuses datas<\/strong> directement sur le produit: parc mobile utilis\u00e9, volum\u00e9trie des scans \/ clics, dates et horaires, pages et interactions consult\u00e9es, g\u00e9olocalisation\u2026<\/li>- <\/li><\/ul>\n\n\n\n
Tag NFC, l\u2019\u00e9change direct avec le client<\/h2>\n\n\n\n
Le tag NFC (Near Field Communication<\/strong>) est constitu\u00e9 d\u2019une puce, int\u00e9gr\u00e9e dans une capsule (\u00e9tiquette ou manchon). Il utilise une norme unique et mondiale, compatible avec la plupart des smartphones. Il fonctionne uniquement en \u00ab champ proche \u00bb (fr\u00e9quences HF-Haute Fr\u00e9quence)<\/p>\n\n\n\nSes applications les plus courantes sont donc :<\/p>\n\n\n\n
- L\u2019envoi de donn\u00e9es appropri\u00e9es et cibl\u00e9es<\/strong> \u00e0 un utilisateur ou un client, sur son smartphone (avis, accessoires,)<\/li>
- La fid\u00e9lisation <\/strong>client (r\u00e9assort, localisation de point de vente ou de collecte)<\/li>
- La tra\u00e7abilit\u00e9 et l\u2019authentification <\/strong>du produit, gr\u00e2ce \u00e0 l\u2019identifiant unique de chaque puce (avec diff\u00e9rentes possibilit\u00e9s de cl\u00e9 de verrouillage)<\/li>
- <\/li><\/ul>\n\n\n\n
Tag RFID, pour l\u2019industrie et la logistique<\/h2>\n\n\n\n
Le tag RFID (Radio Frequency IDentification<\/strong>) est lui aussi constitu\u00e9 d\u2019une puce, int\u00e9gr\u00e9e dans une capsule (\u00e9tiquette ou manchon), \u00e0 laquelle est associ\u00e9e une antenne ; Il utilise des fr\u00e9quences UHF (Ultra Haute Fr\u00e9quence), permettant une lecture \u00e0 distance avec des \u00e9quipements d\u00e9di\u00e9s (type PDA).<\/p>\n\n\n\nSes int\u00e9r\u00eats sont donc principalement pour l\u2019industrie :<\/p>\n\n\n\n
- Besoin minimum d\u2019intervention humaine <\/strong>(lecture possible par \u00ab portiques \u00bb, sans identification ou intervention d\u2019un op\u00e9rateur)<\/li>
- Tra\u00e7abilit\u00e9<\/strong> des produits<\/li>
- Gestion automatique des stocks, avec lecture de masse<\/strong><\/li><\/ul>\n\n\n\n
Dans les deux cas de Tags (NFC, RFID), ceux-ci permettent \u00e0 des interlocuteurs multiples d\u2019acc\u00e9der \u00e0 de l\u2019information et de la compl\u00e9ter, tout en n\u2019ayant acc\u00e8s qu\u2019aux informations autoris\u00e9es<\/strong>.<\/p>\n\n\n\nCes tags fonctionnent dans tous les cas avec un syst\u00e8me d\u2019interface. Il s\u2019agit de plateformes mobiles et interfaces web permettant la communication entre les appareils de lectures et les syst\u00e8mes d\u2019enregistrement.<\/p>\n\n\n\n
1 tag = plusieurs utilisateurs et niveaux de lecture<\/strong><\/p>\n\n\n\nLes derniers d\u00e9veloppements sur ce march\u00e9 :<\/p>\n\n\n\n
- Tags pour contr\u00f4le de l\u2019humidit\u00e9, de la temp\u00e9rature, et des chocs<\/li>
- Tags hybrides NFC\/RFID<\/li><\/ul>\n\n\n\n
D\u00e9comatic maitrise l\u2019int\u00e9gration de tous ces \u00e9l\u00e9ments dans ses produits \u00e9tiquettes et manchons, et s\u2019appuie sur un partenaire pour proposer Tags et interfaces mobiles, et ERP.<\/em><\/strong><\/p>\n\n\nContact<\/a><\/div>","protected":false},"excerpt":{"rendered":"QR code, NFC, RFID, the technical possibilities for connecting products via their packaging or labelling are numerous today. Which solutions […]<\/p>\n","protected":false},"author":1,"featured_media":11146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"yoast_head":"\n
SMART PACKAGING - d\u00e9comatic<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMART PACKAGING - d\u00e9comatic\" \/>\n<meta property=\"og:description\" content=\"QR code, NFC, RFID, the technical possibilities for connecting products via their packaging or labelling are numerous today. 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